Thursday, October 1, 2009

Interesting Forbes Article Attacking Typical CGA Marketing

This story is making the rounds in the planned giving world:


http://www.forbes.com/2009/09/29/charitable-gift-annuity-crescendo-personal-finance-marketing.html


In short, Forbes has taken up the cause of attacking generic planned giving marketing (using fake donor stories) - particularly focusing on canned Crescendo web pieces. They have a point. What they described is deceptive but I am not sure it so deceptive to actually have any legal or even ethical significance.

I just wonder why they picked this topic. There are much greater issues in CGA marketing like their potential classification as investment products in litigation or by the SEC.

And, it seems like they are unfairly picking on Crescendo, a very honest and ethical company as far as I know.

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